Coors Light

Coors Light is a lager beer brand produced by Molson Coors Brewery. The company runs a wide-reaching marketing campaign including TV advertising featuring Jean Claude Van Damme.

As part of sampling events across the UK, participants could try the beer and dress up using props and costumes from the Jean Claude Van Damme TV spots.

Pictures Experience photographed these fun moments and made the photos available for retrieval through a branded Coors website. Participants could then collect their photos online and share them instantly through social media.

Many group photos were retrieved just once but published multiple times, achieving an even bigger impact on social media.

What’s more, Coors used the photo retrieval site to ask participants two questions related to Coors Light and intention to purchase.

The results:

• 1 572 photos taken
• 766 photos retrieved (49%)
• 837 photos published on Facebook
• 2 299 unique visits to the brand’s website from Facebook
• 67 488 brand impressions on Facebook

Nikon

Nikon is a global leader in high quality photography equipment.

In November and December 2012, Nikon launched a series of activation events in shopping centres across Poland. The objective of these events was to demonstrate how easy Nikon equipment was to use and raise the company's profile on social media.

The photo activation technology provided by Pictures Experience successfully amplified the Nikon brand events on social media. Visitors to the Nikon stand were photographed and handed a unique card. Later, participants could retrieve their photos from a branded website, decorate them, and share with friends on social media. These Facebook friends were then also invited to take part in an exciting photo voting competition to maximise brand engagement.

Interestingly, the Pictures Experience system is also compatible with selected Nikon cameras. This meant that the brand could demonstrate products and engage social media seamlessly.

The results:

• 4 472 photos taken
• 2 403 photos retrieved (53%)
• 3 370 photos published on Facebook
• 48 919 unique visits to the brand’s website from Facebook
• 853 836 brand impressions on Facebook

AirAsia UK

AirAsia is a low-cost airline connecting the UK with South East Asia. As part of a comprehensive promotional campaign, the airline hosted events to give potential customers a taste of Asian culture and cuisine, as well as planning their trips to Asia. These attendees were captured in photos which could be sent to friends and family, although they were strongly encouraged to join the brand on Facebook when claiming their photo. Many of them did, creating a vibrant new community around the AirAsia brand.

The results:

• 1 646 photos taken
• 716 photos retrieved (43%)
• 20% photos published on Facebook
• 1 261 “Likes” generated for the brand
• 320 000 impressions on Facebook

Jillz

Jillz is a young Dutch cider brand produced by Heineken, with a marketing angle of a refreshing, exciting new drink targeted at young people. Jillz sponsored a number of festivals across the Netherlands and Pictures Experience captured these great moments of refreshing relaxation with music.

The results:

• 3 446 photos taken
• 83% photo retrieval rate with 2 856 photos retrieved
• 6 119 photo cards were distributed
• 4 069 people retrieved their photo which is 66% of the total
• 672 000 impressions on Facebook

Coke Zero

The brand organised product sampling at the sea coast in Poland where small Coke Zero cans have been distributed. Pictures Experience took stunning pics against the chopper in flames. The sampling was very well received and, with the help of Pictures Experience, generated interest for the brand on social media.

The results:

• 1 460 photos taken
• 68% photos retrieved
• 2 028 visitors from Facebook to the campaign’s website
• 285 000 Facebook impressions for the brand

PIONEER DJ AT BPM

BPM is Europe’s biggest event dedicated to DJing, electronic music production and club culture. It is attended by DJs, producers, performers, promoters, venue owners/managers, equipment retailers/installers, record label representatives, students and many others who simply have an interest in DJing or dance music.

Pioneer DJ stands for specialist equipment for DJs and was one of the main exhibitors at BPM in 2010 and 2011. The objective for the campaign provided by Pictures Experience was to establish the type of DJs visiting the show, what equipment they own and their feedback on Pioneer’s stand.

The results:

• 690 photos taken
• 70% photo retrieval rate with 484 pictures viewed
• 65% photos published on Facebook generating 1 296 unique visits to the brand's website
• 43% photos were emailed to friends and family Pioneer
• 352 000 impressions on Facebook

ST KATHARINE DOCKS

The Docks are one of the most beautiful landmarks in London. Its unique atmosphere, picturesque ambiance, great boats and yachts create one of the most attractive places for tourists and local residents alike to relax.

The Docks also host The Mayor's Thames Festival annually, which is London's largest free outdoor arts festival, a spectacular celebration of London and its river. An exciting mix of the arts, spectacles and entertainment, all focused around the Thames River, the festival is a key highlight in London's cultural life. The festival commissions new projects each year, and transforms the entire area on and around the River Thames with a mixture of street art performances, carnival acts, pyrotechnics, light shows, art installations, exhibitions, river events, choirs, circus performances, music and dance, food and festivities.

During the festival Pictures Experience provided St Katharine Docks’ guests and visitors with a memorable brand experience by taking their pictures at the great event. It was appreciated very much as the great atmosphere of the place could be captured and then shared with friends and families over the social media networks. This also provided a vehicle for the organisers to learn where visitors had heard about the Festival at St Katharine Docks and in what type of events they would like to participate in the future.

The results:

• 372 photos taken
• 58% photo retrieval rate with 213 pictures viewed
• 69% survey response rate with 256 answers given
• 41% photos published on Facebook, generating 510 unique visits to the brand’s website
• 84% photos were emailed to friends and family

Field Marketing and Brand Experience Awards

The Field Marketing and Brand Experience Awards launched in 2005. It has become one of the largest events in the calendar for the marketing industry in Europe and tickets for the awards evening have become very sought after. The event is hosted at the Marriott in Grosvenor Square, Mayfair, the best-rated venue in London for an event of this size.

The awards themselves recognise the pinnacle of all face to face marketing campaigns from merchandising through to live pr stunts. They are judged by industry clients. The award winner publication, which provides in depth analysis of the winners is heavily demanded by key industry clients who often use it when building lists of agencies to invite to pitch for new business.

The results:

• 201 photos taken
• 63% photo retrieval rate with 126 photos viewed
• 27% photos published on Facebook, generating 1 085 unique visits to the brand’s website
• 69 000 impressions on Facebook